Marketing Strategy for Unilever South Africa Essay -- Business Marketi

Marketing Strategy for Unilever South Africa UNILEVER COMPANY MISSION "Our purpose in Unilever is to meet the everyday needs of people everywhere - to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life". "Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-local multinational." "Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously. " "We believe that to succeed requires the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. " "This is Unilever's road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees" 2. COMPANY BACKGROUND Unilever is part of an Anglo Dutch fast moving consumer goods manufacturer and marketer, one of the largest of its kind in the world. Unilever South Africa is headquartered in Durban with facilities in Johannesburg, Stellenbosch, Durban as well as Pietermaritzburg and consists of four Operating Companies: Lever Pond's, Unifoods, Ola and Hudson & Knight. Unilever is also represented in South Africa by Elizabeth Arden. Because Unilever has a policy of marketing the brands and not the company. The result is that they have been an integral part of life in South Africa without the consumer bei... ...n, while 70% of the market is based in Gauteng.  It is also recommended that a Lube Engineer who is familiar with the pulp and paper industry be employed. Two people have already been brought on board for the retail sector and additional two have also been employed for cutting oils.  Another recommendations is that the current Training budget be increased from R17 000 to R67 000 in order to meet the training needs of this sector. The cutting oils sector, is very lucrative and will enable Caltex to meet its objective of attaining and increase in the market share of 5% by year end.  The detailed promotional strategies should also be embarked upon to ensure that increased brand awareness is attained, the financial implications of it, will be evident in the bottom line, as we forecast a 3.5% increase in sales by the end of 4 months.

Management of Information System Essay

Supply chain management is the general, strategic interaction of the business functions within a particular firm and throughout businesses within the supply chain with the aim of improving the long-term performance of individual firm and the supply chain as a whole. The functions of logistics are key operating elements of a firm that need design and management agreeable with corporate strategy and changing competitive scenarios. The functions of purchasing focus on various processes such as contract writing, buying, demand planning, budgeting, supplier base and vendor management, and customer relationships. A firm may execute an enterprise resource planning (ERP) system in order to automate its inventory management as well as sales and order process, including the related approval process. The ERP system is an extension of manufacturing resource planning and material requirements planning (MRP) systems, which link a firm’s demand side with its supply side by categorizing demand into requirements for components and parts. The ERP system provides a complete set of supply chain functionalities, including the planning and implementation of marketing activities, inventory and shop floor management and the potential of authorizing ordering and receiving to the end-user. It has also the capability of Internet integration and enterprise application integration through customized interfaces and XML. Customer relationship management analytics are capable of determining the effectiveness of marketing campaigns, projecting customer trends, identifying unprofitable clients, up-sell opportunities and clients who are likely to defect, measuring the effectiveness of incentive programs to meet overall sales goals, monitoring the performance of the sales staff, distributing resources in terms of customer needs and value, analyzing the cost-to-service ratio per client segment, and delivering the more suitable levels of customer service. Reference . Themistocleous, Marinos (2005). Enterprise Resource Planning and Enterprise Application Integration. United Kingdom: Emerald Publishing Limited.

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